drive benz for fashion

In September 08 IMG presented you with, “Fashion Wins” as the theme for Mercedes-Benz Fashion Week New York Spring 09 international designer showcase of collections. Designed by Kit Willow, WILLOW launched at Mercedes-Benz Australian Fashion Week in 03. A regular on the New York fashion week scene since 05, the designer departed from showing in the tents, as she did in February, for a more intimate setting, and showcased at the Altman Building on 18th Street in Chelsea.

After the war in Germany, there was a falling economy. There was little or no fuel for cars. Luxury tax of 15% made the production of automobile very disastrous. Because of this, Benz and Cie sought for a strong partner. They considered DMG but the merge was not successful. The economy went worse and there were only a few cars being registered in the year 1923. In the US, over ½ were Fords, Benz and Cie while DMG only built about 1000. Because of great economic necessity, Benz and DMG decided to sign an “Agreement of Mutual Interest” but they still managed to retain their individual identities. This agreement was valid until the year 2000.

The first “official AMG” car to reach the shores of America was the 1995 C36 AMG, although enthusiasts had privately imported gray market AMGs such as “The Hammer” much earlier. In 1999 DaimlerChrysler became the majority stakeholder in Mercedes-AMG GmbH. The market demand for AMG cars was high and production climbed from 500 to 20,000 cars per year by 2005 when DaimlerChrysler became the sole shareholder in Mercedes-AMG. Although many things changed during this time, the new owner’s continued the tradition of building AMG engines using the “one man, one engine” philosophy that continues to this day.

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