Gucci’s men’s Spring/Summer 2010 Runway

This month, we can watch most of the brands’ Spring/Summer 2010 Runway, if you want to catch up the new trend in the coming year, just come up with us.

Here the first Spring/Summer 2010 Collection we put it to the world most well noted fashion brand Gucci. What this time Gucci’s Design Director Frida Giannini bring to us? For the most part. Yes, Gucci’s men’s Spring/Summer 2010 runway includes all the white tailored pieces and slip-on shoes that we’ve come to expect from their men’s Spring/Summer season, but if previous years have been stand-out for their Euro-Bohemian motifs this coming year comes in stark contrast.

The collection get out of the previous motifs from South America and comprises of bold knits featuring quasi-Aztec prints. Giannini has herself cited the work of architect Oscar Niemeyer as the inspiration for the collection. Niemeyer, a modernist architect, has designed many notable buildings in Brazil. So we say folklore inspirations abound in this latest collection, but whether they’ll impress us as much as that of previous years is yet to be seen.

I love this playful pattern shirt. It’s like tanagram pieces strewn over a gorgeous piece of cotton. The loafers in white with silver horesbit detail will be a staple come next spring.

The casual jacket with nylon details on the left is perfect for chilly spring days, whereas the very light pair of shorts looks like a match to beach heaven.

Share This

An Fashion Icon’s Story

Fashion is always connected with money and dignity. It is almost unbelievable that the prestigious international fashion icon had such humble beginnings! In 1906, Guccio Gucci started a small saddlery shop in Florence, Italy. Born into a family with a history of leather making, Guccio was a talented leather craftsman with an eye for European design flair.

Guccio Gucci’s fashion business was started during the days of horse-drawn carriages. As the modes of transportation evolved, he eventually expanded his offerings to include premium leather luggage. It wasn’t until 1938 that the first Gucci retail shop opened its doors in Rome on the Via Condotti. Many of the original products sold at that first shop were handcrafted by Guccio himself. The universally recognizable leather Gucci bag with its bamboo handle was first introduced to the fashion world in 1947. Several years later, the brand’s distinctive red striped webbing became another of its hallmarks. The 1950s was a banner decade for the Gucci brand, during which Guccio developed many of the timeless classics that remain popular today. In addition to legendary handbags, he continued to craft luxury travel pieces, footwear, ties, and other accessories.

Share This

Patrizio di Marco’ New Strategy

Under such low marketing conditions, all the world’s highlighted fashion and luxury brands, such as Gucci, Tiffany…suffered a extremely hard challenge.Recently, Gucci’s new chief executive officer, Patrizio di Marco has disclosed his strategy for the Italian brand’s future. Di Marco explained that, rather than introducing lower priced goods, his recession strategy is to focus on the label’s rich fashion history; refreshing goods made with the 88-year-old brand’s interlocking-G logo by adding crocodile and leather trim to higher priced bags; reintroducing classic styles such as the Jackie bag (named after Jacqueline Kennedy Onassis); and using classic motifs dating back to the Forties. Di Marco, who comes to Gucci from another PPR-owned company luxury leather brand Bottega Veneta, wants to balance contemporary fashion with the Gucci traditions, emphasizing craftsmanship and quality.
Presently, Di Marco’ revival chips was the Jackie bag by creative director Frida Giannini. Di Marco has nothing but praise for Giannini he is quoted by Bloomberg as saying that she “knows how to balance the fashion elements with Gucci’s heritage.” We wish they can bring us more accaptable products in such special time.

Share This