eating fried food as a fashion

The title is only an attraction, what I want to tell you is also the history of the fast food company.

The truth is that Kentucky Fried Chicken decides to change its name is to avoid paying license fees to the state of Kentucky. The governor of Kentucky, Ruby Laffoon, in 1936 made Harland Sanders an Honorary Kentucky Colonel; this is how he became known as Colonel Sanders. The Original chicken recipe was born or created in the 1940’s. In 1952, the first KFC franchise was awarded with a handshake and a verbal agreement of a nickel to pay to Sanders for each chicken that was sold.  

In 1964, there was over 600 KFC Franchises in the US and Canada even some in England. Colonel Sanders also sold his interest in the Us Company for 2 million to a group of investors. In 1990, the state of Kentucky decides to trademark their name, in order to reduce their accumulating debts. As a result, Kentucky Fried Chicken have to pay a sum of money to the state for using “Kentucky”.

Obviously, they are unwilling to since they had been using it for nearly four decades(they started in the 1950s) and refused to pay such royalties as a matter of principle. After much negotiations, they were unable to budge the government stance and thus decided to change their name instead of paying. This coincides with the rebranding campaign as stated earlier and everything turned out well.

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