Beat Poet “Form Zero”

The second Spring/Summer 2010 Runway we present is Beat Poet’s men cloths.Beat Poet is an Australian brand, not well know. From their self-described “cold, reductionist” clothing, to their fascination with decadent subculture, designers Ed von Bertouch and James St. Johnson have a strong vision that is often different from the rest of the fashion world.This unique vision bring us much more interests and innovation. Rather than the conventional seasonal presentations, the label produces one show per year, divided into two parts, beginning with the spring/summer line and ending with autumn/winter. This summer, it presented its 2010 presentation at Rosemount Australian Fashion Week with a special way, a path on the floor illuminated from above, guiding models as they walked out from behind a wall of LED lights and a lone glowing ring.

The collection, entitled “Form Zero” intended to trace the sartorial “zero of form,” a mathematical term alluding to the designers’ geometric approach to the shape and silhouette of each piece. The clothing itself, set against a rock and electro soundtrack, was sharp and comprehensive, ranging from sheer shirts to heavily-contsructed vests, and even a few appearances from drop-crotch harem pants.

Share This

Gucci’s men’s Spring/Summer 2010 Runway

This month, we can watch most of the brands’ Spring/Summer 2010 Runway, if you want to catch up the new trend in the coming year, just come up with us.

Here the first Spring/Summer 2010 Collection we put it to the world most well noted fashion brand Gucci. What this time Gucci’s Design Director Frida Giannini bring to us? For the most part. Yes, Gucci’s men’s Spring/Summer 2010 runway includes all the white tailored pieces and slip-on shoes that we’ve come to expect from their men’s Spring/Summer season, but if previous years have been stand-out for their Euro-Bohemian motifs this coming year comes in stark contrast.

The collection get out of the previous motifs from South America and comprises of bold knits featuring quasi-Aztec prints. Giannini has herself cited the work of architect Oscar Niemeyer as the inspiration for the collection. Niemeyer, a modernist architect, has designed many notable buildings in Brazil. So we say folklore inspirations abound in this latest collection, but whether they’ll impress us as much as that of previous years is yet to be seen.

I love this playful pattern shirt. It’s like tanagram pieces strewn over a gorgeous piece of cotton. The loafers in white with silver horesbit detail will be a staple come next spring.

The casual jacket with nylon details on the left is perfect for chilly spring days, whereas the very light pair of shorts looks like a match to beach heaven.

Share This