An Fashion Icon’s Story

Fashion is always connected with money and dignity. It is almost unbelievable that the prestigious international fashion icon had such humble beginnings! In 1906, Guccio Gucci started a small saddlery shop in Florence, Italy. Born into a family with a history of leather making, Guccio was a talented leather craftsman with an eye for European design flair.

Guccio Gucci’s fashion business was started during the days of horse-drawn carriages. As the modes of transportation evolved, he eventually expanded his offerings to include premium leather luggage. It wasn’t until 1938 that the first Gucci retail shop opened its doors in Rome on the Via Condotti. Many of the original products sold at that first shop were handcrafted by Guccio himself. The universally recognizable leather Gucci bag with its bamboo handle was first introduced to the fashion world in 1947. Several years later, the brand’s distinctive red striped webbing became another of its hallmarks. The 1950s was a banner decade for the Gucci brand, during which Guccio developed many of the timeless classics that remain popular today. In addition to legendary handbags, he continued to craft luxury travel pieces, footwear, ties, and other accessories.

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